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INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT

(Volume 6 Issue 2, Oct. 2013)

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S.No.	TITLE	PAGE NO.
1	BRAND EQUITY ANALYSIS OF OOTY TEA–K.C. PRAKASH AND P. PARAMASIVAM
2	ECONOMICS OF DIFFERENT CROPS IN KANDI AREA OF JAMMU (J&K)–PARVEEN KUMAR, POONAM PARIHAR AND L.K. SHARMA
3	LIVELIHOOD ENHANCEMENT THROUGH VALUE ADDITION AND MARKETING OF TURMERIC IN DANG DISTRICT OF GUJARAT–KULDEEP CHOUDHARY AND MADHU
4	BRAND EQUITY ANALYSIS OF NOKIA MOBILE PHONE–K.C. PRAKASH AND P. PARAMASIVAM
5	MARKET ARRIVALS AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT OF RAJASTHAN– V.K. VERMA, P. KUMAR AND B.L. VERMA
6	USE OF E-RESOURCES BY FARMERS IN COIMBATORE DISTRICT OF TAMIL NADU– N. KUMARASAMY AND C. SEKAR
7	CURRENT STATUS OF MARKETING, CONSTRAINTS AND FARMER'S SHARE IN CONSUMER PRICE OF GUAVA IN KAUSHAMBI DISTRICT OF UTTAR PRADESH–BALWANT KUMAR SINGH, S.K. SINGH AND SANTOSH KUMAR
8	TREND AND PRESENT SCENARIO OF MGNREGA–SATINDER SINGH RANDHAWA
9	INNOVATIONS AND TECHNOLOGY : AN ECONOMIC ANALYSIS OF THEIR CONTRIBUTION IN MANAGING NATURAL RESOURCES FOR SUSTAINABLE DEVELOPMENT–PARVANI SHARMA, RAKESH NANDA, POONAM PARIHAR AND S.P. SINGH
10	A STUDY ON CUSTOMER SATISFACTION, PURCHASE PATTERN TOWARDS NILGIRI'S SUPERMARKET IN COIMBATORE CITY–K.C PRAKASH AND P. PARAMASIVAM
11	STUDY ON CLUSTER ENTREPRENEURSHIP OF HARYANA–MEETU CHAWLA
12	EMPLOYEE SATISFACTION (NON-TEACHING STAFF) AT AN AGRICULTURE DEEMED UNIVERSITY–RINI CHARAN
13	A MICRO LEVEL STUDY ON FACTORS INFLUENCING SELLING OF AGRICULTURAL LANDS IN WESTERN ZONE OF TAMIL NADU–R. RAVIKUMAR AND P. PARAMASIVAM
14	PERFORMANCE OF PARBHANI DISTRICT CENTRAL CO-OPERATIVE BANK– N.U. PAWAR, T.G. SATPUTE, SACHIN S. MORE AND PALLAB DEBNATH
15	ANALYSIS OF LILIUM CUT FLOWER SUPPLY CHAIN–K.C. PRAKASH AND S.D. SIVAKUMAR
16	ORGANIZATIONAL EFFICIENCY FOR QUALITY REPUTATION – THE CASE OF GI BANANA–P.G. DHAMOTHARAN AND K.N. SELVARAJ
17	INTENSIVE FARMING AND DYNAMICS OF LAND USE IN TAMIL NADU–V. KAVITHA AND K. CHANDRAN
18	PROFITABILITY AND PERFORMANCE OF COIR PITH UNITS IN WESTERN REGION OF TAMIL NADU–T. SAMSAI AND K. MAHENDRAN
19	SCALE TO MEASURE THE ATTITUDE OF RURAL WOMEN TOWARDS SELF HELP GROUPS–M.V. KARUNA JEBA MARY ANDV. RAVICHANDRAN
20	PROBABILITY AND INTENSITY OF CLIMATE ADAPTATION THROUGH AGRICULTURAL TECHNOLOGIES IN WESTERN ZONE OF TAMIL NADU–K.VIJAYASARATHY AND K.R.ASHOK
21	ECONOMICS OF CULTIVATION OF PADDY UNDER SOIL SALINITY IN TIRUCHIRAPPALLI DISTRICT OF CAUVERY DELTA ZONE OF TAMIL NADU–R. PARIMALARANGAN AND N.R. PADMANABAN
22	A COMPARATIVE STUDY ON HUMAN RESOURCE MANAGEMENT PRACTICES OF SPECIALIST OFFICERS (AGRICULTURE) EMPLOYED IN PUBLIC AND PRIVATE SECTOR BANKS–C. MURALIDHARAN AND R. VENKATRAM
23	TO MEASURE THE EXTENT OF UNEMPLOYMENT DURING OFF SEASON AND DOCUMENT THE ALTERNATIVE SOURCES OF EMPLOYMENT IN LATUR DISTRICT–J.P. MOHITE AND R.D. SHELKE
24	SCALE TO MEASURE ATTITUDE OF TRIBAL FARMERS TOWARDS DEVELOPMENTAL PROGRAMMES IN KOLLI HILLS OF NAMAKKAL DISTRICT–K. INDUMATHY AND P. MUTHIAH MANOHARAN
25	SOCIO-ENVIRONMENT FACTORS ON WILLINGNESS OF AGRICULTURAL LAND CONVERSION–MICRO LEVEL APPROACH– R. RAVIKUMAR AND P. PARAMASIVAM
26	MARKETING EFFICIENCY OF TEA UNDER DIFFERENT SUPPLY CHAINS - A STUDY IN NILGIRIS DISTRICT OF TAMIL NADU–K.C. PRAKASH AND P. PARAMASIVAM
27	PRICE DISCOVERY OF INDIAN TURMERIC IN FUTURES MARKET–D. MURUGANANTHI, K.M. SHIVAKUMAR, N.AJJAN AND S.D. SIVAKUMAR
28	MARKETING OF GEOGRAPHICAL INDICATIONS (GIS) BANANA IN DINDIGUL DISTRICT OF TAMIL NADU–P.G. DHAMOTHARAN
29	ECONOMICS OF MEAT AND THEIR BY-PRODUCTS MARKETING BY RETAILERS IN MADHYA PRADESH– MOHAMMED YUSUF, ANIL SINGH AND DYAMANNAVAR GOVISIDDAPPA
30	EXPORT PERFORMANCE AND COMPETITIVENESS OF FRESH MANGOES AND MANGO PULP IN INDIA– K. KUMARESH AND C. SEKAR
31	DEMAND AND PREFERENCE FOR MANGO PULP IN THE CATERING SEGMENT IN SOUTH GUJARAT– RUCHIRA SHUKLA, BHAVESH CHAUDHARI AND GAYATRI JOSHI
32	STORE CHOICE BEHAVIOR OF CONSUMERS IN EVOLVING MARKET–P. BALAJI, K.R. ASHOK AND S.D. SIVAKUMAR
33	INSTITUTIONAL FINANCE FOR RURAL DEVELOPMENT OF NORTH EAST INDIA : STRENGTH AND PROSPECTS–PARAG KR. DEKA AND DINESH SARMAH
34	A STUDY ON PROBLEMS FACED BY THE CONSUMERS AND RETAILERS IN MODERN AND TRADITIONAL RETAIL STORE OUTLETS IN INDIA –P. BALAJI, C. KARTHIKEYAN AND D. SURESHKUMAR
35	TRADITIONAL AND MODERN TURMERIC CULTIVATION MANAGEMENT IN BELGAUM DISTRICT–SARFARAZ K. SHAIKH, C. MURTHY AND MANJUNATHA NAIK C.
36	PRODUCER'S SHARE IN CONSUMER RUPEE IN MARKETING OF FRESH BANANA–U.B. SANGOLKAR
37	FACTORS INFLUENCING FOOD CONSUMPTION IN RURAL AND URBAN AREAS OF LATUR DISTRICT–R.D. MORE AND R.D. SHELKE
38	IDENTIFYING THE TRAINING DIMENSION FOR IMPROVING THE KNOWLEDGE MANAGEMENT PRACTICES–M. MALARKODI, K. UMA AND K. MAHENDRAN
39	LAND USE PATTERN AND CROPPING PATTERN FOLLOWED BY CO-OPERATIVE CREDIT BORROWERS–N.U. PAWAR, T.G. SATPUTE AND PALLAB DEBNATH
40	CONSTRUCTION AND ADMINISTRATION OF KNOWLEDGE TEST TO MEASURE THE FINANCIAL LITERACY OF FARMERS IN TAMIL NADU–R. RAVIKUMAR AND S.D. SIVAKUMAR
41	ANALYSIS ON THE GAP IN MANAGEMENT CAPABILITY AMONG THE AGRI-INPUT RETAILERS IN TAMIL NADU–M. MALARKODI, K. UMA AND K. MAHENDRAN
42	FACTORS AFFECTING BUYING BEHAVIOUR OF TEA IN NILGIRIS DISTRICT OF TAMIL NADU–K.C. PRAKASH AND P. PARAMASIVAM
43	RESOURCE PRODUCTIVITY, RESOURCE USE EFFICIENCY AND RETURN TO SCALE OF SMALL, MEDIUM AND LARGE RABI JOWAR GROWERS IN MARATHWADA REGION–K.H. PAGARE, S.S. MORE, RAVI SHREY AND PALLAB DEBNATH
44	AN ECONOMIC ANALYSIS OF PRODUCTION PERFORMANCE OF COIR FIBRE INDUSTRY IN WESTERN REGION OF TAMIL NADU–T. SAMSAI AND K. MAHENDRAN
45	SUSTAINABLE CROP PRODUCTION PLANNING IN IRRIGATED AGRICULTURE UNDER DIFFERENT ALTERNATIVE PLANNING STRATEGIES: A MULTI-CRITERIA DECISION MAKING APPROACH–M. UMANATH AND D. DAVID RAJASEKAR